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Thursday, March 08, 2018

That Waist Song Paved Way To 65 Crores


One surprise underdog which none expected to rock at Bollywood box office is none other than "Sonu Ke Titu Ki Sweety". This triangular love story with a routine concept already made 65 crores net from Indian box office alone. Wonder why?

Neither heroes Karthik Aryan and Sunny Singh, nor writer-director Luv Ranjan has that immense crowd pulling capacity. But it's the publicity campaign that featured heroine Nushrat Barucha that won all the attention for this February 23rd release. One song has done a total magic that made north folks mad. 

Despite acting in a dozen movies including 2010 Telugu movie Taj Mahal, heroine Nushrat Barucha never won attention. But this time, the video song 'Dil Chori' composed by Yo Yo Honey Singh for this film featured her in hottest best. The song video has her flaunting her navel stud, curvy waist shakes and cleavage show to the extremes. And the makers are said to have spent more than a crore to viral this song. Well, there the result is.

WATCH VIDEO HERE

Mass folks from states like UP and Bihar connected big time to the song and her glamour and footfalls in theatres turned out huge due to Nushrat's terrific performance inside the film as well. Especially the 32-year-old's glamour show in other songs and the way she carried the film on her should excite many. 

So, a hit song tuned mixed with glamorous video and a costly promotion to it will also work wonders. The new formula, note it down!!


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