With elections fast approaching and with the party's popularity graph fast plummeting, Chief Minister Chandrababu Naidu is a worried man. He is said to be burning his midnight oil to revive the party's popularity. He is also worried about the media coverage of Telugu Desam Government and the party news. He is said to have appointed a special team to monitor the media coverage to the party. These staff members will count the number of minutes the TV channel has covered the TDP news. They will also monitor if the speech of Chandrababu Naidu is covered in full or in part. If the speech is only partly covered, a phone call goes to the media house threatening to stop the advertisements to the channel or newspaper. Many channels are being forced to give more coverage to Chandrababu Naidu.
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