For every film, more than the film's content and quality, it is the publicity that matters a lot these days. And it looks like Akkineni Nagarjuna has understood that a lot after lots of debacles that followed him in recent times.
By making social media go abuzz about this underproduction venture, one understands how much effort Nagarjuna is putting to promote the film. Definitely, this is a new strategy coming from an old horse and it has to work big time to get him the result right this time.
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